Madrid-based Blasson opened Four Seasons Hotel and Private Residences Seville in March 2025, placing 175 keys inside the city's former Plaza de España complex and marking the Canadian operator's first Andalusian property. The developer paid an undisclosed sum to Acciona for the 40,000-square-meter site in 2018, then spent seven years converting the semicircular 1929 Ibero-American Exposition pavilion into a hotel with 26 branded residences priced from €2.1 million. Blasson now controls three Four Seasons properties across Iberia: Madrid's 200-room Canalejas flagship, Lisbon's Ritz conversion, and Seville.
The Seville property includes three restaurants, a 1,500-square-meter spa, rooftop pool, and ground-floor retail facing Parque de María Luisa. Four Seasons operates the hotel under a long-term management contract; Blasson retains ownership and sold the residences off-plan between 2022 and 2024, with buyers split evenly between Spanish nationals and Northern European second-home allocators. Average daily rates for April through June 2025 start at €950 for entry rooms, positioning the hotel 18 percent above Seville's existing luxury supply, which includes Alfonso XIII and Palacio de Villapanés. The city recorded 3.2 million overnight visitors in 2024, up 9 percent year-over-year, with Americans representing 14 percent of international arrivals.
Blasson's timing reflects two structural shifts. First, Four Seasons has committed to 20 new European properties by 2028, prioritizing secondary cities with heritage architecture and limited branded luxury supply. Seville, Kyoto, and Edinburgh share similar profiles: UNESCO recognition, strong airlift, and local development partners willing to absorb conversion risk. Second, Spanish hotel transaction volume hit €4.1 billion in 2024, the highest since 2018, with international buyers—primarily Middle Eastern family offices and Singaporean REITs—paying 16-18x EBITDA for stabilized luxury assets in Barcelona, Madrid, and coastal markets. Blasson has not indicated whether it will hold or sell Seville post-stabilization, though it sold its Four Seasons Madrid stake to a Swiss institutional buyer in 2023 for a reported €310 million, roughly 22 months after opening.
Operators should watch whether Seville's branded residences achieve resale velocity above €10,000 per square meter by late 2026, a threshold that would justify similar conversions in Valencia and Palma. Allocators should track Four Seasons' ability to maintain 75 percent occupancy during Seville's July-August shoulder period, when the city routinely exceeds 40°C and leisure demand craters. The brand plans to open properties in Granada and San Sebastián by 2027, both requiring similar pavilion or palace conversions.
Blasson has quietly secured permits for a 120-room Four Seasons conversion in Valencia's Ciutat Vella district, with groundwork beginning in the fourth quarter of 2025.
The takeaway
Blasson's **€2.1 million** Seville residences test whether Four Seasons branding commands Madrid-tier pricing in Spain's secondary heritage cities.
four seasonsblassonsevillebranded residenceshotel conversionsspanish luxury
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