Four Seasons Hotels and Resorts pushed construction past mid-rise completion at its Jacksonville property this month, the brand's first ground-up hotel in Northeast Florida and the latest node in a statewide infrastructure build that now includes $1.2 billion in residential inventory between Jacksonville and Miami. The timing is not decorative. The brand announced Florida's first standalone Four Seasons residences in Miami the same week, a 47-story tower with no hotel component, and released its 2028 Private Jet Experience routes that position Florida as a Western Hemisphere gateway for ultra-high-net-worth itineraries departing North America.
The Jacksonville tower, part of a mixed-use development on the St. Johns River, is approaching facade completion and interior fit-out phases. Four Seasons has not disclosed an opening date beyond "2025," but construction photographs show exterior curtain wall installation finished on the lower 18 floors of the hotel component. The property will include 170 rooms, 35 branded residences, and 14,000 square feet of meeting space. The developer, Jaguars owner Shad Khan's Iguana Investments, has already pre-sold 22 of the residences at an average of $3.1 million per unit, according to local brokerage disclosures filed in Duval County.
The Miami standalone residence announcement adds texture. Four Seasons is now operating or developing four properties in Florida—Jacksonville, Miami (Surfside hotel and new standalone tower), Fort Lauderdale, and Orlando at Walt Disney World—plus the Palm Beach hotel. The standalone Miami tower, scheduled for 2028 delivery, will hold 113 residences priced from $4.5 million to $35 million for penthouses. That is a $510 million sellout if the developer, Fort Partners, achieves list pricing. Combined with Jacksonville's $110 million residential inventory, Four Seasons will have $620 million in Florida-branded units hitting the market before the end of the decade, not counting Orlando's existing DVC partnership or any Surfside sell-through.
The Private Jet announcement, released the same week, is the operational layer. Four Seasons' 2028 itineraries include a 24-day "Timeless Wonders" journey departing Miami and connecting to Peru, Easter Island, French Polynesia, New Zealand, and Australia, priced at $175,000 per guest. The route design treats Florida as a Western Hemisphere staging ground for Pacific and South American circuits, a shift from the brand's historical reliance on European departure cities. The jet product, which has historically generated $60 million to $80 million in annual revenue across 8 to 10 journeys, is now explicitly tied to North American resort inventory as pre- and post-trip extensions.
Allocators should watch three follow-on events. First, Shad Khan's timeline for Jacksonville's soft opening, likely late Q3 or early Q4 2025 based on construction pace. Second, Fort Partners' pre-sales velocity in Miami—if the standalone tower sells 30 percent of units by Q2 2026, the model proves and competitors will clone it in Naples and Sarasota. Third, Four Seasons' 2029 Private Jet routes; if they add a second Miami departure or introduce a Jacksonville embarkation, the regional hub strategy is locked. The brand typically releases jet itineraries 18 months in advance, so expect clarity by mid-2027.
Four Seasons now has 128 properties globally, with 51 under development. Florida represents 3.1 percent of the existing portfolio and 7.8 percent of the pipeline by unit count, the highest regional concentration outside the Middle East.
The takeaway
Four Seasons layering Jacksonville hotel, Miami standalone residences, and Private Jet routes into a **$620M** Florida consolidation before 2028.
four seasonsjacksonvillefloridabranded residencesprivate jethotel openings
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