Accenture Song has acquired Superdigital, a social and influencer marketing agency, strengthening its capabilities in creator-driven and social-first marketing as the industry shifts toward these channels.
ReadingHolding companies are now acquiring distribution networks disguised as agencies. The next five acquisitions from the Big Three will follow this same pattern: buy the thing your clients are using but won't admit they use.
WatchHow Accenture integrates Superdigital into Song's existing influencer offerings without cannibalizing either. The layoffs come in Q3.