Voyage Edge

ReadingAgencies and holding companies are already calculating which clients will ask for rebates. Expect three more investigations quietly opened by mid-summer.

ReadingThree creative networks are already analyzing which judges influenced which categories. The pattern will drive briefs before September.

ReadingSports sponsorship is now moving from branding to product placement. The brands winning Wimbledon and Augusta are the ones you can actually touch.

ReadingBrands entering emerging luxury markets are abandoning the flagship model. They are building membership and loyalty before they sell volume.

ReadingHotel companies are quietly exiting operations and entering finance. Expect three more major announcements of this type from Hilton, IHG, and Hyatt within eighteen months.

ReadingFashion brands are discovering that residences carry their brand farther than retail ever could. The owner lives the brand daily, not for an afternoon.

ReadingAman's expansion is now the industry's product roadmap. Watch what it tests; everyone else will execute within twenty-four months.