The 2025 Cannes Film Festival has announced a pronounced shift toward arthouse and auteur-driven cinema, with films from Almodóvar, Pawlikowski, and Hamaguchi leading the selection while major Hollywood studios reduce their presence.
ReadingLuxury brands sponsoring Cannes should audit whether their 2025 activation is built for broadcast or for conversation. Broadcast is 2015. Conversation is 2025.
WatchThe first luxury brand to announce a Cannes sponsorship with no red-carpet component will signal the market has turned. Within 90 days.