Capri Holdings appointed Corey Moran as Chief Marketing Officer of Michael Kors, overseeing marketing strategy across the brand's global portfolio and supporting the company's luxury expansion initiatives.
ReadingA CMO arrival at a legacy brand usually means the previous approach failed at a specific segment. Moran's first 90 days will reveal whether Kors is chasing UHHNW or defending core.
WatchMoran's first campaign brief. If it targets affluent millennials, the brand is not serious about ultra-luxury. If it targets legacy affluent, it is.