Voyage Edge — Advertising + luxury travel

ISABELLA'S ISLAY Hotel Openings May 28, 11:06 AM EDT

Aman Resorts

Aman opens New York, Beverly Hills, Texas, Mexico in 24 months

Aman Resorts, born in Thailand, is executing a North American expansion with its first U.S. property in more than a decade opening in New York, followed by Beverly Hills, a Texas ranch with serviced stables, and Amanvari in Mexico opening August 1.

ReadingThis is generational repositioning. Aman moves from resort-only to urban, residential, experiential, and lifestyle all at once. Single-family offices and passport-class buyers now have a coherent narrative across four geographies.

WatchBeverly Hills opening timeline and whether the branded-residences component at Mexico accelerates residential expansion elsewhere.

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amanhotel openingsluxury expansionbranded residences

HENRI IV Creative Direction May 28, 11:06 AM EDT

Cannes Lions 2025

Financial Express ↗

India wins 14 medals on single day at Cannes Lions 2025

India's creative industry achieved its largest single-day medal haul at Cannes Lions 2025, winning 14 awards on day three of the International Festival of Creativity.

ReadingGlobal holding companies not yet staffing or promoting Indian creative leadership are making a structural error. The awards validate what procurement teams already know.

WatchWhether Indian agencies consolidate these wins into retainer relationships with global brands or remain project-based.

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cannes lionscreative awardsindiaagency recognition

MACALLAN 1926 CMO Appointments May 28, 11:06 AM EDT

Lanvin

Business of Fashion ↗

Lanvin appoints Barbara Werschine as CEO to rebuild desirability

Barbara Werschine is succeeding Andy Lew as chief executive of Lanvin, the French luxury house that is aiming to reignite demand under artistic director Peter Copping.

ReadingLanvin's next 18 months are a case study in whether creative direction and operational reset can move in sync without friction.

WatchQ3 earnings or sales guidance. Whether the new CEO consolidates or expands wholesale relationships.

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lanvinceo appointmentluxurycreative direction

LOUIS XIII Hospitality Intelligence May 28, 11:06 AM EDT

Olive Young

Business of Fashion ↗

South Korea's largest beauty retailer opens flagship LA store

Olive Young, South Korea's largest beauty retailer, is making a brick-and-mortar bet on the U.S. K-beauty boom with its long-awaited Los Angeles launch and plans for further expansion across the country.

ReadingBrands using Olive Young as a distribution test should watch conversion rates and attach rates. This is a validator for whether K-beauty is retail-ready in America.

WatchSecond-location timing and store size. Will expansion be major metros only or suburban adjacency play.

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k-beautyretail expansionolive youngus market entry

PAPPY 23 Sponsorship & Activation May 28, 11:06 AM EDT

Salomon

Business of Fashion ↗

Salomon names Jisoo (BLACKPINK) global ambassador

Salomon appointed Jisoo, member of K-pop group BLACKPINK, as its global brand ambassador at a moment when its lifestyle-focused Sportstyle line remains a powerful growth engine for Amer Sports.

ReadingWatch whether Sportstyle outpaces running and ski divisions in next earnings. Jisoo's selection confirms Salomon sees lifestyle as the margin driver.

WatchCampaign creative and whether the partnership extends to other APAC markets.

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salomontalent partnershipk-poplifestyle

JOHNNIE BLUE Creative Direction May 28, 11:06 AM EDT

Luxury CMO Rotation

Business of Fashion ↗

New designer appointments arriving in stores signal reset across luxury

As Trump's tariff landscape shifts, the first products from luxury's wave of new designer appointees are hitting stores, marking a broader reset in creative leadership across the sector.

ReadingProcurement teams buying luxury for corporate gifting or residences should stage buys by designer tenure and collection cycle. Early collections often carry execution variance.

WatchQ2 and Q3 same-store sales by brand with new design leadership.

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luxurydesigner appointmentscreative directiontariffs

WELL POUR Residences & Real Estate May 28, 11:06 AM EDT

Ariana Grande / Buxmead London

Robb Report ↗

Ariana Grande's London 'Wicked' penthouse now for sale at $22.8M

The nearly 10,000-square-foot Hampstead penthouse that Ariana Grande rented during the filming of 'Wicked' is now available for purchase at $22.8 million within the ultra-secure Buxmead enclave.

ReadingThis is a case study in whether celebrity-activated residences command a premium or carry a stigma in ultra-secure, discreet enclaves.

WatchTime on market and whether it sells at list or discount.

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