Hotel-branded residential properties are shifting from niche offerings to mainstream luxury investments across major cities, with properties in Houston, Los Angeles, and other tier-one markets reporting record presales and establishing new benchmarks for the sector.
ReadingBranded residences have moved from marketing exercise to capital allocation infrastructure. The next wave of UHNW placement follows the branded residences, not the other way around.
WatchSecondary markets in Asia and the Gulf will announce their own branded residential launches within the next 18 months, beginning with Dubai and Singapore.