Louis Vuitton named title sponsor of Monaco Grand Prix through 2026
Louis Vuitton became the title partner of the Formula 1 Monaco Grand Prix starting in 2026, renaming the event the Formula 1 Louis Vuitton Grand Prix de Monaco.
Louis Vuitton became the title partner of the Formula 1 Monaco Grand Prix starting in 2026, renaming the event the Formula 1 Louis Vuitton Grand Prix de Monaco.
Interluxe Group and North & Warren acquired Quinn to strengthen the luxury marketing platform's communications offering.
A new private racquet sports club in West Palm Beach is seeing massive demand with a 700-person waitlist for membership.
Consumers today are no longer simply buying products or services; they are buying into experiences, alignment, emotion, and identity. The brands winning today are those building platforms for belonging.
Pride Holdings Group expanded its hospitality portfolio with the acquisition of Trevi Lounge, adding to its diversified holdings across hospitality, entertainment, and consumer brands.
Experiential marketing is no longer marginal. Leading agencies like Sparks are reporting that the channel is experiencing growth as brands pivot to creating belonging experiences rather than broadcast messaging.
The ultrawealthy are increasingly ditching private jet ownership in favor of chartered flights to avoid public tracking and privacy exposure.