Jamaica Tourist Board, Anguilla Tourist Board, and Hong Kong Tourism Board each launched summer campaigns within a two-week window, signaling coordinated regional repositioning toward experiential and community-led tourism.
ReadingIf these campaigns share creative DNA or media buying infrastructure, a major holding company (Publicis, Omnicom, WPP, Havas) just locked a $30M+ regional tourism account. Watch the credits.
WatchMonitor social media hashtag and media buys across all three territories through July. If they share buyable keywords or audience targeting, the account structure becomes visible.