Voyage Edge

ReadingNaming rights in sports marketing are closing. The next major event to change hands at this tier will not be a race. Watch for a art fair, a music festival, or a destination capital.

ReadingThe ultrawealthy are leaving aircraft ownership. The next five years will see charter companies acquire the infrastructure of traditional operators.

ReadingNobu's opening calendar is now a map of where luxury consolidation is happening. Madrid signals that European second capitals have entered the tier.

ReadingCoastal European boutiques are opening now because they are already booked two seasons forward. The buyers have already decided.

ReadingHotel operators are now in the residences business. The next two years will see branded hotel-residences open in twelve major metros.

ReadingDestination boards have learned that campaigns work when timed to international attention, not created separately from it.

ReadingCharter companies will see booking velocity increase among the top 0.01% in the next 18 months. Ownership rates will decline.