Aman Resorts is expanding beyond traditional resort geography into urban destinations and new regions, with confirmed openings in Mexico, Texas Hill Country, and other markets, signaling a shift toward diversified location strategy.
ReadingAman's expansion signals confidence in UHNW demand across multiple touchpoints. Competitors with single-geography portfolios are now behind on brand positioning.
WatchThe Texas property will be the proving ground for whether Aman can hold margins in continental US markets. If successful, expect announcements in California and Florida within 18 months.