Luxury branded residences are experiencing significant growth across major U.S. markets, particularly in Miami's Brickell District and Los Angeles, with hotel-branded properties approaching $1 billion in aggregate sales and reshaping urban skylines.
ReadingThe luxury buyer has stopped distinguishing between 'I buy a residence' and 'I buy access.' Branded residences have collapsed that distinction. The next phase is secondary markets figuring out which brands translate outside coastal cities.
WatchWatch which secondary markets (Denver, Austin, Nashville) announce a branded residences project first. That operator has just captured the early-adopter buyer for the entire region.