A new private racquet sports club in West Palm Beach is experiencing massive demand, with a 700-person membership waitlist, demonstrating strong appetite for exclusive sports-focused clubs in affluent markets.
ReadingThis signals a broader trend: experiential memberships in affluent suburbs are outpacing urban clubs. The real estate is cheaper, the parking easier, and the demographic is stable. Expect three more clubs of this model to open in Boca Raton and Jupiter within 24 months.
WatchCourt Club will announce a second location or a hospitality partner (likely a restaurant or resort offering reciprocal access) within 12 months.