Voyage Edge

ReadingThe holding company era did not end. It fractured. Clients with AORs across three shops are about to find out what happens when two of them stop pretending to be one.

ReadingA single month of media billings does not remake a holding company. But two months in a row does. Watch whether Omnicom holds this in July.

ReadingAman's buyer is no longer running from cities. They are running toward food. The next opening announcement will lead with the chef.

ReadingMoncler is signaling the affluent skier is not in Milan. They are in Aspen. Watch where the press travels next.

ReadingTourism boards that waited to see if the World Cup would move have already lost the first 90 days of planning advantage.

ReadingThe Maldives ceases to be a destination in 24 months. It becomes a portfolio play. The wealthy buyer who loved it will own property elsewhere.

ReadingWPP's staff should not plan around current titles for more than 12 weeks.