Cannes Lions 2026 awarded eight Grand Prix winners across Entertainment and other categories, with winning campaigns from Adidas, The Ordinary, and others. Notably, traditional studios were underrepresented while AI companies and tech firms maintained prominent presence, and agents privately negotiated technology-company deals despite ongoing industry criticism.
ReadingCannes Lions 2026 was a forum for demonstrating to non-studio entities that advertising still matters. Studios no longer needed to be there to believe that.
WatchWhether the next Cannes jury roster reflects tech-company representation proportional to their 2026 attendance. That answer is the opening move in the next capital war.