Marriott International announced a significant expansion of its branded residences portfolio across Europe, the Middle East, and Africa, with over two dozen new projects in development phases across major capital and resort destinations.
ReadingMarriott is betting that branded identity adds 15-20% price premium to residential units in competitive markets. This model scales faster than hotel-only expansion.
WatchHilton and Hyatt will announce competing residences programs. Competition for residential inventory will displace traditional hotel development in major cities.