Japan's inbound tourist arrivals reached record levels in late 2025, driven by weak yen and weak-currency arbitrage, while Chinese visitors declined—reshaping retail and hospitality demand patterns across the region.
ReadingThe currency play is structural; Chinese demand remains cyclical. Operators betting on sustained Japanese volume need a second thesis beyond yen weakness.
WatchSouth Korea's partnership announcements with China, Japan, Taiwan, Vietnam, Thailand, and the US signal a regional tourism marketing consolidation. Expect coordinated destination campaigns in Q2 2026.