Luxury brands move beyond F1 sponsorship to owning the experience itself
Luxury brands are investing more in Formula One, moving beyond traditional sponsorships to owning major pieces of the F1 experience.
Luxury brands are investing more in Formula One, moving beyond traditional sponsorships to owning major pieces of the F1 experience.
AMAN Singapore lifts residences into rarefied territory, with Sky Villas, private pools and a mood made for beautiful disappearance.
AMAN's long-awaited Mexico debut, combined with the opening of Aman Rosa Alpina in the Dolomites, signals the brand's expansion across architecture-forward destinations.
Accenture Song announced its acquisition of Whalar, a creator marketing agency, marking the industry's largest creator-economy transaction.
The global yacht charter market is forecast to reach $12.1 billion by 2030, driven by personalized experiences over traditional travel options.
The luxury hotel market is seeing accelerated openings from AMAN (Mexico, Beverly Hills, Miami, Texas, Singapore), Conrad (Tulum all-inclusive), and regional brands across multiple geographies.
With the 2026 Monaco Grand Prix concluded, charter operators are already positioning for 2027, using this year's data to refine yacht sourcing and client experience.