The Sanya Tourism Board has officially launched 'PHOTO SANYA 2026,' a key overseas marketing initiative running from March to June that unites media outlets, content creators, and tourism practitioners.
ReadingFour-month marketing windows signal destinations testing before committing. The second wave of Sanya campaigns will either double the budget or declare the market saturated.
WatchCreator engagement metrics by week four. If the campaign does not hit engagement targets by mid-April, Sanya's Q2 tourism numbers will reflect it.