Luxury hotel developers are simultaneously expanding into Rwanda, Portugal's Alentejo region, and Colorado mountain towns, signaling a shift toward secondary-tier destinations with authentic cultural positioning and outdoor amenities.
ReadingThe luxury hotel industry is redistributing supply from Venice and Barcelona toward places that have not been optimized yet. The margin structure in secondary destinations is higher because supply is still scarce.
WatchWhich other 'authentic' secondary destinations receive boutique hotel announcements in the next 90 days. The capital follows a pattern.