Jamaica, Sanya, Hong Kong, Anguilla, and Los Angeles tourism boards have all unveiled major 2026 summer campaigns, signaling coordinated global tourism activation around World Cup and peak season travel.
ReadingPeak season campaigns dropping simultaneously across five continents suggests destinations are out of survival mode and back into conquest mode. Budget allocations to tourism marketing have stabilized.
WatchBy August, a second wave of secondary destinations will announce fall campaigns with larger budgets than their 2025 full-year spends.