The Hong Kong Tourism Board (HKTB) Middle East office has appointed integrated PR, social, branding, and experiential communications agency Katch International, aligning with its global 'Only in Hong Kong' campaign repositioning the city as a place to be felt, not just seen.
ReadingTourism boards copying experiential language without the agency apparatus behind it will confuse their audiences. HKTB's regional hire signals depth. Watch how media picks up the sensory angle.
WatchBudget allocations toward activation and experiential PR versus traditional media. The spend pattern confirms whether HKTB is messaging-only or backing the narrative with events.