Sri Lanka's much-anticipated global destination marketing campaign is now facing a nearly one-year delay, as announced by Tourism Deputy Minister Prof. Ruwan Ranasinghe.
ReadingWhen a sovereign tourism board cannot execute a campaign on schedule, every other DMO's timeline becomes suspect. Investors ask harder questions. Allocations shrink.
WatchMonitor other APAC destination campaigns (Maldives, Bali, Sri Lanka eco-tourism) for similar delays. If the pattern holds across three campaigns, a structural problem is forming.