Aman announced Aman Seoul, its first property in South Korea, comprising a hotel, 49-unit branded residences, and an Aman Club in the Cheongdam district of Gangnam, rising 38 stories.
ReadingAman's Asia expansion has moved from resort-first to capital-city-first strategy. The branded-residences component (49 units) will set pricing for every other luxury residential launch in Seoul for the next three years.
WatchThe pre-sale velocity of the 49 branded residences. Seoul UHNW capital moves at pace. If more than 60% sell in the first quarter of availability, Aman will accelerate similar developments in Tokyo, Hong Kong, and Singapore.