Voyage Edge — Advertising + luxury travel · Wednesday, September 9, 2026

ISABELLA'S ISLAY CMO Appointments Sep 9, 8:07 AM EDT

Richemont

Richemont appoints Anton Rupert to co-deputy chairman for creative direction

The Swiss luxury group appointed Anton Rupert, 39, as non-executive co-deputy chairman in charge of creative and commercial direction, signaling a long-awaited succession plan.

ReadingLuxury conglomerates without clear succession lose 15-40% of enterprise value in the five years after founder departure. Richemont is choosing visibility over surprise.

WatchThe first major house to receive new creative direction from Anton's office. His taste will reset three maisons simultaneously.

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luxurysuccessioncreative leadershiprichemont

HENRI IV Agency Intelligence Sep 9, 8:07 AM EDT

Publicis Groupe

Adweek ↗

Publicis wins PepsiCo global media account, displaces Omnicom incumbent

Publicis Groupe secured PepsiCo's global media business as the CPG unifies its media operations, with the account moving from Omnicom as the company navigates consumer shifts and technology demands.

ReadingCPG consolidation favors firms with verified DTC and performance track records. Regional media networks without integrated commerce infrastructure are now at disadvantage in the holdco pitch.

WatchCoca-Cola's global media pitch closes within 90 days. Publicis just raised their visibility; watch who bid against them.

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agency winsmedia accountspublicispepsico

MACALLAN 1926 Yachting & Aviation Sep 9, 8:07 AM EDT

Bombardier

Forbes ↗

Bombardier Challenger super-midsize jet gains traction with charter operators

Bombardier is racking up orders from private jet operators selecting its Challenger super-midsize aircraft for jet card and fractional flight programs, outpacing competitors in the segment.

ReadingSuper-midsize fractional programs are now driven by per-flight economics, not cabin comfort positioning. Operators choosing on range and payload have already displaced three legacy suppliers.

WatchFractional ownership conversion rates. If Challenger adoption rises 15%+ in the next two quarters, the entire segment reprices.

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aviationbombardiercharterluxury travel

LOUIS XIII Campaign Intelligence Sep 9, 8:07 AM EDT

David (Wellness)

Business of Fashion ↗

David raises valuation to $2.25B, launches protein campaign targeting calorie counters

The wellness startup secured a $2.25 billion valuation and is executing a new product launch with a mandate to capture the consumer calorie-counting segment.

ReadingDTC wellness companies now require $2B+ parent valuations to sustain margin-first positioning. Volume-first DTC models are no longer fundable at scale.

WatchThe next wellness brand to reach $1B+ valuation. The category is consolidating downward into three platforms.

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wellnessdtcvaluationfunding

PAPPY 23 Luxury Travel Sep 9, 8:07 AM EDT

Virtuoso

Lattel Luxury News ↗

Virtuoso CEO sets minimum sales thresholds; signals selective advisor strategy

At Virtuoso Week, CEO Matthew Upchurch announced the network will enforce minimum sales requirements for advisors, abandoning the earlier commitment to recruit all travel professionals.

ReadingLuxury travel networks are transitioning from scale models to margin models. Advisors below the floor are moving to independent platforms or smaller networks within 90 days.

WatchWhich independent advisor platforms announce funding rounds in the next 60 days. They will absorb the displaced tier.

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luxury travelvirtuosotravel advisors

JOHNNIE BLUE Branded Residences Sep 9, 8:07 AM EDT

Branded Residences Sector

Mansion Global ↗

Over 250 brands now operate in branded residences; Dubai adds 5,184 units in H1 2026

According to a report from Graham Associates, more than 250 brands are now in the branded residences space, with Dubai's market adding 5,184 new units in the first half of 2026 while maintaining strong pricing power despite volume cooling.

ReadingPricing power persists in branded residences because delivery is still supply-constrained. The moment supply catches demand—18 months—pricing normalizes 25-35% downward in secondary markets.

WatchPrice declines in tertiary branded residence markets (tier-three cities). Dubai will hold; the next down will drop first.

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branded residencesreal estatemarket trends

WELL POUR Creative Direction Sep 9, 8:07 AM EDT

Off-White

MSN ↗

Ib Kamara exits Off-White after four years; brand seeks new creative director

Four years after succeeding founder Virgil Abloh as creative director, Ib Kamara has departed Off-White, leaving the iconic brand without a permanent creative lead.

ReadingSuccessor creative directors at founder-led brands face a holding-period problem: the brand's value is embedded in the founder's myth, not the successor's vision. Three years is the natural exit point.

WatchOff-White's next creative appointment. If internal, the brand is in preservation mode. If external hire from LVMH or Kering, restructuring is underway.

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creative directionoff-whiteleadership