Virtuoso has established a minimum sales threshold that all travel advisors must meet annually, marking a significant shift in how the luxury travel network measures advisor performance and viability.
ReadingVirtuoso is reshaping its own supply chain. Smaller, slower advisors are being priced out of the network. The survivors will be larger, tech-enabled, distribution-focused operations.
WatchWithin 90 days, expect consolidation announcements among Virtuoso-affiliated boutiques. Larger advisory firms will acquire smaller books.