Publicis Groupe reported stronger-than-expected third-quarter growth at 5%, adding $2.2 billion in net new billings while competitors WPP and Omnicom lost ground in a consolidating market.
ReadingHolding companies are no longer competing on creative talent. They are competing on retained billings during market consolidation. The CMO who still believes in agency diversity just got a $2.2B argument against her.
WatchWithin 90 days, WPP or Omnicom announces a major creative shop spinoff or restructuring to claim back differentiation.