ONAR Holding Corporation completed its largest acquisition in company history, purchasing Advertise Purple for $17.1 million in revenue and $4.4 million in net income, while securing $15 million in financing at a $25 million pre-money valuation to fund the deal and advance toward Nasdaq listing.
ReadingONAR's Nasdaq prep signals that marketing tech consolidation is already in the window-dressing phase. The company that owns the data layer wins the category.
WatchThe timing of the actual Nasdaq filing. If it comes within 18 months, the market has priced them in. If it slips, watch for acquisition overtures from a major holding company.